Course Introduction: From scratch to understand google advertising ecology and concepts, practical operations, advertising basic skills to you, to help you effectively enhance digital marketing capabilities and certification. Course objectives: Time Content 08:30-09:20 Introduction to Digital Marketing, Easy Station and Advertising Landing Page Operation 09:30-10:20 Google Ads ad logic and account creation, Google Ads keyword ads 10:40-11:30 Background interface introduction and keyword planning tool 11:40-12:30 Google Ads Multimedia Ads Ads 12:30-13:30 noon break 13:30-14:20 Google Ads Conversion Tracking and Remarketing 14:30-15:20 Google Ads video, shopping, app ads 15:40-16:30 Google Ads Search, multimedia ad forensics question analysis 16:40-17:30 Google Ads Search, Multimedia Ad Certificate Analysis and Google Ad Certification

Implemented by Center for Teaching and Learning Development
Date: 2021/10/16