Immersive game experience and City marketing

People's life styles and consumption patterns have undergone great changes in today's fast-moving society with easy access to information. Simply giving and absorbing can no longer attract and satisfy people's needs. This speech combined the skills of creating an interactive game experience with urban marketing, leading students to understand more in line with the trend of the times and effective marketing skills.

Implemented by Department of Urban Industrial Management and Marketing
Date: 2022/11/07



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