The main axis of this speech is to introduce the successful model of the cultural and creative industry: how to obtain a fixed customer base, how to attract the attention of the public and generate topicality, and how to produce products with commercial value from cultural creativity, etc. Then to analyze the cultural and creative industry from these aspects that marketing models can be used in the Internet, and how to use them in general.

Implemented by Department of Urban Industrial Management and Marketing
Date: 2022/11/15