This speech focused on how to operate social media platforms (such as facebook, instagram, etc.) and use these social media platforms for marketing activities. In addition, it also introduced how to evaluate the benefits of this activity before the activity, and evaluate whether the activity has achieved the expected results after the activity is over. At the same time, the speaker used some cases to do actual analysis, so that students can understand the real situation of enterprises in carrying out these tasks.

Implemented by Department of Urban Industrial Management and Marketing
Date: 2022/11/17