111-2 University of Taipei lecture

Every detail of life that humans take for granted in the 21st century: exquisite cafes, desserts and Michelin-starred cuisine, operas, high heels, stone advertisements, floor-to-ceiling windows, perfume, champagne, nightlife, hairdressing and design, etc. were all created by the French Sun King Louis XIV. Personal tax-sensitive aesthetics ushered in the birth of the modern fashion industry; Professor Chen Yuxiu, who once served as chairman of the Council for Cultural Affairs and chairman of the Public Broadcasting Corporation and the two agencies, talked about the development of Taiwan's cultural and creative industry from the 300-year history of France. In 2002 He served as the chairman of the Council for Cultural Affairs to promote the cultural and creative industries. Based on Diamond Taiwan, he analyzed the beauty of modern Taiwan from the perspectives of ecology, history, ethnic groups, art, music, life, stone, and architecture, and found unique features from local resources. Taiwanese flavor is used to market Taiwan based on elements belonging to Taiwanese social memory, thereby shaping Taiwan's brand image.

Implemented by General Education Center
Date: 2023/05/03



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