For this lecture, we invited Director Wang Yaofeng, the former dean of the Forbidden City. Through Director Wang Yaofeng’s speech, we learned about the marketing and innovative development of cultural and creative products. From the beginning, the director explained the current market trend of cultural and creative products, and then introduced various cultural and creative products of the Forbidden City. He learned that the cultural and creative products of the Forbidden City are developing in a multi-faceted direction to enhance the visibility of the brand.

Implemented by Department of Learning and Materials Design
Date: 2023/10/12