Today's project team held a marketing practical experience sharing-online trend lecture at the Yonghe District Minquan Community Development Association in New Taipei City. Teacher Pinhua discussed marketing practical experience with community students based on three cores: 1. Learn how to apply marketing based on individual cases of Professional capabilities, cultivating students' diverse perspectives on "Internet trends" 2. Cultivate the ability to connect design and implementation. 3. Practice, discover and resolve product crisis handling abilities in the course. During the course, Teacher Pinhua, Chairman, and staff continued to lead the students to design the pre, mid and post marketing strategy layout based on the "Self-Brand Analysis and Marketing Plan". Before the class started, students shared their experiences in marketing activities in the past. Most of the answers to this dilemma are that they have no idea about “who to sell to” and “how to sell” the event they are organizing. So in class, I started to lead everyone step by step to clarify the meaning of "marketing" and dismantle successful marketing cases. Examples include providing a wealth of practical forms to lead everyone through practical exercises, and finally, all students are asked to introduce the most practical self-branding of a bite of cake and a bite of steamed buns. In class, he constantly tells students, “Marketing is like planting a tree. Whatever results you hope to get, To plant his seeds. In order for the event to be seen, the seeds must be chosen well at the beginning so that they can be planted beautifully! ” In short, “good activities will lead to good marketing.” We hope that through this training course, community students can understand the power of online communities through YouTube, Facebook and many other The Yuanhua interactive online platform expands new channels for community industries, changes the way of industry marketing, and helps community revitalization and sustainable development through the influence of "community economy" to achieve the vision of localized care and services. Participate in this course of students said that through Professional online marketing courses help you master social marketing strategies. In addition, the chairman is also very satisfied with this professional course and hopes that the students will use what they have learned in the course to promote community industries such as puff pastry and steamed buns.

Implemented by Center for Teaching and Learning Development
Date: 2023/09/05