1. Introduction to the lecturer Wu Hongmiao/Chairman of CCIDA With forty years of experience in brand innovation design and in-depth research and development, he has created many brands including: Geshang Car Rental, Zhongtai Construction, etc., and has provided services to hundreds of companies. The company has conducted brand planning and consulting services, and classic brand cases are continuing to develop. Served as a brand lecture consultant and lecturer invited by universities and associations on both sides of the Taiwan Strait. Current position: Chairman of China Corporate Image Development Association Founder of Taiwan Puji Brand Full-time lecturer of Puji brand promoter Beijing Difuruipu Brand Planning Company Consultant Founder of Beijing Dongjian Cultural and Creative Design Company Specialties: ˙Planning the listing of various corporate and institutional brands ˙Upgrade the brand image value of innovative enterprises and enhance brand commercial competitiveness ˙Understand the modern consumer leisure market ˙Familiar with transnational and mainland markets and chain store systems ˙Internet marketing applications Analyze the problem points of brand positioning, positioning methods that embrace innovation from all walks of life, accurately position the market, positioning + consumer sensitivity guidance . The concept and truth of business model, three steps of brand integration business model, practical strategy analysis of classic cases, and practical drills (Workshop). Lecture outline See demand and create demand - brands must do two things right: 1. Be passionate 2. Create special service value-added 1. Describe the entrepreneurial and innovative thinking of brand and design ˙Brand Entrepreneurship and Innovation Model ˙Brand innovation strategy management ˙New model of brand marketing market 2. Brand competitiveness factors that a business startup should possess ˙Find your own unique brand characteristics ˙Establish brand connotation and strength ˙Cultivation of loyal consumer customer base ˙The business model needs to be updated over time 3. Brand elements Business vision, company mission, trademark symbol, corporate culture, company management structure, consumers, employees, communication model, business strategy , abstract experience, business value model˙ Valuable brand culture has positive meaning and unique personality, maintains enthusiasm without deception, is in line with the corporate spirit, and creates a sense of identity among consumers. 4. Share creative tips ˙The six universal questions -When, what, who, where, why, how When you ask the Six Ho questions, you will discover new ideas. 5. Industrial market development trends High-quality, unique, differentiated services, and green energy health care environment are more valued by people, as well as people's warm emotional social life and marketing elements. The content tastes, the products are novel and entertaining, urban fashion and leisure life are equally emphasized. 6. Brand core positioning elements ˙Conveying brand shape, color and texture ˙Make advertising communication decisions in compliance with the brand’s core concepts ˙Develop a precise brand image communication system ˙Maintain a consistent image in products, services, and marketing

Implemented by Center for Teaching and Learning Development
Date: 2023/10/18