We are honored to invite Teacher Zheng Weiquan (Vista), an AI expert, well-known business consultant and best-selling author, as the "AI Era" Lecturer of "Local Marketing Skills Development Workshop". This activity is a full day, divided into two stages: lecture and practical, totaling 7 hours. In the morning session, the lecturer taught the basic concepts and essentials of marketing, including how to write attractive copywriting, and demonstrated the application of AI tools. It is worth mentioning that the lecturers not only give oral lectures, but also constantly ask questions to interact with the students, making the class atmosphere very lively. In the afternoon session, the lecturer divided the students into 4 groups and asked each group to open a social media account, with the theme of Wanhua, and try to use various AI tools to design copywriting, pictures or videos for online marketing. Since the students’ ideas were very diverse and interesting, group discussions The process was filled with laughter. Finally, the lecturer invited each group to present the discussion results and make comments. This workshop is cross-school participation. In addition to 3 teachers from our school, 2 of the 13 students are from Cultural University, National Chengchi University, and Tamkang University. There is one student each from the university, and a total of 4 students are from outside schools. The event was held during the summer vacation, so it was really impressive that so many teachers and students signed up to participate. It is not easy, and it also reflects that everyone is very interested in how to apply AI tools to local marketing.

Implemented by Center for Teaching and Learning Development
Date: 2024/08/28