Professor He shared library marketing strategies in a gentle, relaxed and practical way and was deeply inspired. Among them, internal and external marketing methods, as well as the urban memory construction of "Taipei Studies" were mentioned, demonstrating the importance of innovative thinking in public libraries. In particular, the emphasis on learning and growing together with citizens made the listeners realize that the role of the library is not only to collect books, but also to promote community cohesion and culture. In addition, the design strategy proposed by Section Chief He to reduce costs but maintain a consistent image fully reflects the wisdom and creativity in the use of public resources. This speech allowed the students to better understand the importance of innovative marketing for public services, and also gave the students new thinking about the policy acceptance of the Taipei City Government and the library.

Implemented by Department of Social and Public Affairs
Date: 2024/11/15