In order to help students who are conducting POC in this community quickly grasp the current status and needs of digital marketing applications in actual fields, this workshop went to the three-innovation life park that has received subsidies from the Ministry of Economic Affairs and has site characteristics. Chief Operating Officer Zhang was asked to share three Create the business situation of the past five years (including actual guidance of the applications and connotations of representative operators) and the introduction of relevant digital applications (including the AI ​​application POC in 2024), so as to guide students to think about the need to consider both the group and the company when operating and marketing in the field. The thinking and practices of each participating store, as well as how to use AI and data to continuously optimize the possible marketing effectiveness of the agile introduction test model.

Implemented by Department of Urban Industrial Management and Marketing
Date: 2024/10/29