Under the wave of generative AI, "AI X data" has become the king of MarTech applications. In order to help students in the community course POC effectively master the digital marketing application models and industry practices in 2024, this workshop went to Hongmen Interactive, which is classified as the first wave of MarTech industry players in Taiwan. Relevant industry experts were invited to learn from Hongmen’s recent implementation of the Ministry of Economic Affairs Starting from the cases of R&D and coaching cases related to the digital department, we will share the actual operation methods and tools from the past CDP applications to the so-called marketing automation scripts, and then share the current value-added application attempts of generative AI in the application of relevant invoice data. Practice, and the focus of subsequent application and guidance of Red Gate.

Implemented by Department of Urban Industrial Management and Marketing
Date: 2024/10/16