Drone technology has rich applications in Playful City Marketing. With its unique perspective and high mobility, drones can capture vast aerial views, host interactive events, and provide creative displays, enhancing the engagement and novelty for both residents and visitors. Drones can capture panoramic aerial views to film the city’s stunning landscapes, iconic landmarks, and natural scenery, which can be edited into captivating promotional videos. These videos can be used for advertisements, social media, and on-site event presentations, allowing viewers to experience the city’s charm. For example, during large festivals or events, drones can capture aerial footage of the activities, giving participants and online viewers a bird's-eye view of the entire event site, increasing interactivity and engagement. Drones can also be applied in city scavenger hunts and interactive activities. Participants could use drones to navigate and find hidden locations or unlock tasks in the city. For instance, a “City Exploration” activity guided by drones could see drones stationed at specified city locations, offering the next task or clue to participants. This interactive activity not only sparks participants’ curiosity but also allows them to gain a deeper understanding of the city's various regions, their characteristics, and history.

Implemented by Center for Teaching and Learning Development
Date: 2024/10/12