【USR Hub】Playful by Name, Promising a Joyful Life in West Taipei - Management and Practice of Playful Urban Marketing - Board Games and Ximending

Ximending, as one of Taipei's most iconic historical and cultural landmarks, has witnessed over a century of Taiwan's development and transformation. It is known for its vibrant commercial atmosphere, diverse lifestyle scenes, and unique cultural stories, making it a source of inspiration for many creative works. In the "Board Games and Ximending" seminar, we will explore how to integrate the history, culture, and modern features of Ximending into board game design, allowing players to deeply understand the soul and charm of this city through the gaming experience. This seminar covers the following topics: 1. The Story and Historical Trajectory of Ximending: Organized along a timeline, we will review the historical development of Ximending, including its commercial beginnings during the Japanese colonial period, the golden era of cinema street, and its contemporary role as a hub for popular culture. How can these rich historical resources become core elements of board game design? 2. The Story and Structure of the Board Game: Analyzing the design concept of board games, we will discuss how game mechanics (such as role-playing, mission systems, or cooperative modes) can present Ximending's unique culture, such as its night market food, street art, and fashion shopping. 3. Practical Case Studies and Creative Practices: Introducing existing board games themed around regional cultures, we will analyze their success stories and explore how to balance cultural depth with fun gameplay in the creative process. The speaker will also share challenges and strategies encountered when designing a board game based on Ximending, such as data verification, visual design, and audience targeting. We will brainstorm potential design directions. Whether you are a developer interested in board game creation or a local enthusiast who loves the culture of Ximending, this seminar will inspire new ideas and show how games can bring the story of Ximending across time and space, connecting more people.

Implemented by Center for Teaching and Learning Development
Date: 2024/12/18



臺北市立大學 版權所有 © 2020 University of Taipei. All Rights Reserved.