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Copywriting Design for Cultural and Educational Exhibition Collaborations
This student exhibition from the Department of Materials at the University of Taipei features a collaboration among four venues: the University of Taipei, The Chien Mu House, The Li Mei-Shu Memorial Gallery, and the Su Chiung Art Museum. Continuing the format of previous events, the exhibition is organized as an interactive checkpoint-based activity. In addition to designing experiential learning activities, two supplementary learning tasks were introduced. All seven groups created co-branded cultural and creative products representing the unique features of the different venues, encouraging students to connect and integrate these characteristics while exploring innovative approaches to collaboration. Furthermore, all seven groups took inspiration from Taiwanese rice, designing cultural and creative products that embody brand spirit. This activity aims to inspire students to observe and learn from the diverse perspectives employed by each group.
Implemented by
Department of Learning and Materials Design
Date:
2024/12/23
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