We invited marketing expert Zhu Benyao to share his practical experience in the field of content marketing. Zhu used the "Mom and Baby" magazine as an example to explain how to accurately attract the target audience through marketing pyramids, online keyword operations and other strategies. He also mentioned how to convert negative voices into traffic and conveyed the key thinking of content marketing in a humorous way. Most participants said that they learned practical skills such as grasping consumers' curiosity and breaking through marketing difficulties, and gained a lot.

Implemented by Department of Learning and Materials Design
Date: 2025/05/01