一、 內容摘要（至少200字）： 講者何老師今日的講題為「高齡運動產業創新與分享」。內容從實務工作的經驗出發，深入剖析高齡運動產業的現況與發展趨勢，並以其創立的「肌齊力公司」作為案例，分享從創業初期至今的發展歷程與挑戰。何老師強調，高齡族群的運動需求不僅關乎健康維護，更與生活品質、社會參與及心理福祉息息相關。因此，產業創新應著重於服務設計、人員培訓與科技輔助的整合應用。他特別提到運動指導員在此產業中的關鍵角色，除了具備專業知識與運動處方能力外，良好的人格特質與溝通能力同樣重要。最後，何老師以北歐健走的推廣為例，說明如何將運動融入日常生活，讓高齡者在愉悅中維持身心活力，展現高齡運動產業的社會價值與未來潛力。 二、 英文內容摘要： The speaker, Teacher Ho, delivered a lecture titled “Innovation and Sharing in the Senior Sports Industry.” Starting from his practical experience, he provided an in-depth analysis of the current status and future trends of the senior sports industry, using his own company, as a case study to illustrate its developmental journey and challenges. Teacher Ho emphasized that the exercise needs of older adults are not only related to physical health maintenance but are also closely connected to quality of life, social participation, and psychological well-being. Therefore, innovation in this industry should focus on service design, professional training, and the integration of technology. He highlighted the essential role of exercise instructors, noting that beyond possessing professional expertise and the ability to prescribe exercise programs, they must also demonstrate strong interpersonal and communication skills. Finally, Teacher Ho used the promotion of Nordic walking as an example to show how exercise can be integrated into everyday life, helping older adults maintain vitality with enjoyment, thereby underscoring the social value and promising prospects of the senior sports industry.

Implemented by Department of Recreation and Sports Management
Date: 2025/10/15