We invited the chairman of a publicly listed company and founder of the Wolf Den Group, who has successfully assisted many enterprises in going public. Drawing on his extensive practical experience, he guided students through the complete entrepreneurial thinking process—from identifying problems to gaining market validation. He emphasized that entrepreneurship begins with capturing market pain points; then creating “delight points” that allow users to immediately perceive value; as a business grows, it becomes essential to uncover “itch points”—needs that users may not consciously recognize but that create strong loyalty once fulfilled. Ultimately, the ability to build unique and hard-to-replicate “highlight points” determines whether a company can scale and move toward listing. His insights demonstrated that success is not about luck, but about deeply understanding user needs and creating long-term value. His talk also inspired students to focus more on real user needs in their future projects and research.

Implemented by Department of Sports Sciences
Date: 2025/11/13