From the Other and the Self to Society: An Autoethnography of the Shift in Brand Construction and Design Practice

Li Gen is an associate professor in the Department of Design at the National Taiwan University of Science and Technology (Taiwan Tech), where he also leads the "Li Gen Zai" research studio. His expertise spans multiple fields, including design, education, curation, interdisciplinary design, and contemporary art. He focuses on experimental and practical creative methodologies, emphasizing a synergy between teaching and professional practice, and is deeply inspired by a spirit of interdisciplinary exploration. Li Gen is dedicated to expanding the horizons of the design discipline. He seeks to redefine the boundaries of design—moving beyond mere superficial associations with specific subjects—to create works that integrate internal and external dimensions. He excels at employing creative interventions within the social sphere, demonstrating a keen, insightful understanding of social dynamics and human behavior.

Implemented by Department of Visual Arts
Date: 2026/10/08



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