G&G ARMAMENT is an internationally renowned airsoft gun manufacturer that offers a wide variety of airsoft gun models, including rifles, pistols, and submachine guns. The variety of choices allows airsoft gun enthusiasts to choose the product that suits them according to their own preferences. In addition, due to the high quality of the products, they are adopted as training equipment by the military and law enforcement agencies of many countries. Through this lecture, students learned that this company not only sells airsoft guns, but also promotes many activities, such as holding shooting competitions in various countries. There are different organizing styles based on different national cultures, such as in Japan. Many contestants will combine airsoft guns with cosplay characters from animations, which will be presented in a military style in Germany. In Taiwan, due to the Ukrainian-Russian war, the awareness of national defense has risen, and the development of shooting sports in Taiwan has gradually received attention. In addition, in addition to holding shooting competitions, G&G ARMAMENT also encourages participants to use drone aerial photography to record the competition, or to promote their favorite airsoft guns models through creative and interesting short films. At the end of the lecture, the lecturer prepared 6 airsoft guns and invited everyone to experience them. In this speech, students learned about a new leisure sport and gained a deeper understanding of marketing.

Implemented by Department of Recreation and Sports Management
Date: 2023/09/21