ujie Chen (Business Data Analyst from Unilever) give a speech to share Associative Analysis to improve business. Associative Analysis is a data mining technology that is used to discover the interrelated relationships between data. It plays a key role in business decisions, helping us discover new opportunities, improve sales strategies, and improve user experience. Overview of association analysis algorithms - Apriori algorithm, and share the various applications of association analysis in different fields, such as association analysis applications (recommendation systems) in the field of e-commerce and association analysis in the health care field. Associative Analysis: data cleaning and pre-processing/privacy and ethical issues/challenges of handling big data/advanced techniques: applications of machine learning and deep learning. Through Associative Analysis, we successfully increased sales, reduced inventory costs, and provided a better shopping experience. Additionally, customers are satisfied with the more convenient shopping and customized offers and become loyal customers. In this event, all questions achieved a satisfaction rate of over 85%.

Implemented by Department of Mathematics
Date: 2023/11/02