The lecture invited professional artist Zhang Genghua, who is also the director of Taiwan's top art creation team and Hualang Machinery Engineering. Lecturer, sharing the artistic creation process and concepts of him and his team, and providing actual public project cases through videos Share with classmates. For Luxury Lang Machinery, the purpose of art, creation, and design is the same, which is how to make the viewer Everyone “feels”? He said, just like music can make listeners unable to help themselves, designers also need to feel something and try their best to express their feelings when creating. Explore the viewer’s feelings. If you can empathize with each other, you will create a connection, allowing both parties to become close friends during this period of time. he Observation: Many young designers don’t know how to generate their own creations. The main reason is that they are too concerned about the evaluation of the outside world. After reading There are too many "reference answers", and the resulting design tends to be average, but ignores the real needs of the viewer. Zhang Genghua, Luxury Lang Machinery Engineer: "As a designer, you have to dialogue with society and show the greatest freedom within a limited framework." No Always look at Pinterest, have your own life experience, experience more unique life experiences, and be patient to let your feelings transform. Only when the design is completed can the viewer be moved and prompted to take action. "There is no right or wrong in creation, only whether it is appropriate or not." Finally, in addition to sharing actual creative cases, the question and answer session in the lecture allowed students to learn the use of different media. Use methods and creative techniques, and gain inspiration and inspiration from the lecturer's experience. The lecturer also shared that among the art team Information on internship job opportunities encourages students to actively participate in internships and cooperate with professional teams during their student years to build their own social experience. effectiveness evaluation  Students can learn creation and application knowledge of multiple media, and activate creative thinking ability and creative skills.  Students can increase sensitivity to ethical issues and develop a sense of moral responsibility.  Let students understand issues related to artistic creation and society, and increase their sensitivity to social responsibility and well-being.  Promote exchanges and cooperation between students and artists, and enhance self-development and professional identity in artistic creation.

Implemented by Center for Teaching and Learning Development
Date: 2023/05/12