This lecture, titled “My Family Keeps Asking What I Do Every Day—What Exactly Is Sports Marketing?”, featured a marketing director from a professional basketball team who shared extensive real-world experience. The speaker clarified that sports marketing is far more than promoting games or increasing attendance. It involves brand building, fan engagement, sponsorship collaboration, event planning, and media strategy. Most importantly, the essence of successful sports marketing lies in creating emotional connections and delivering meaningful value to fans. Through practical examples, the speaker demonstrated how marketing teams utilize social media, creative content, and cross-industry partnerships to attract diverse fan groups and expand brand reach. This helped me understand that sports marketing is a specialized field that integrates business strategy, communication, and creativity. For students preparing to enter the workforce, the speaker emphasized the importance of gaining hands-on experience, developing project management skills, and staying sensitive to market trends. This lecture not only clarified what sports marketing truly represents but also provided valuable direction for my future career planning.

Implemented by Department of Recreation and Sports Management
Date: 2025/11/14